SalesDraft Closed a $3M Round in Weeks with Parallel

“We needed a frictionless, fully automated finance platform, and we got that with Parallel.”
— Ethan Whitehead, Founder & CEO, SalesDraft

Results at a Glance

• Oversubscribed $3M round closed in weeks

• Live investor-ready models updated in real time

• Confident scenario planning on $2M vs. $3M raise

• Co-founder alignment with daily financial clarity
  
  
  

Meet SalesDraft

SalesDraft is an AI-powered recruiting platform that automates sales recruiting workflows for industries like solar, roofing, and home services, making building high-performing sales teams faster and simpler. SalesDraft is modernizing the way companies source and scale sales talent.

The Challenge

• Too many spreadsheets: Constantly updating files for the data room and investor diligence.

• Dynamic fundraising scenarios: Debating whether to raise $2M, $2.5M, or $3M and needing clarity on trade-offs.

• High-stakes investor conversations: Answering questions like “What does runway look like post-raise?” or “How do different scenarios impact risk and growth?” on the fly.

Enter Parallel

Parallel replaced spreadsheet sprawl with a single source of truth for SalesDraft’s fundraising and planning.

• Build a core financial model once and run new scenarios instantly.

• Share a real-time link with investors, always reflecting the latest updates.

• Quickly test “what if” scenarios and see the risk/reward clearly.

• Keep co-founders aligned by reviewing updated models together daily during the raise.

“Everything from the first time you send a potential investor a model all the way through to running the business and showing up to board meetings every single quarter, it's just way easier with Parallel. Like parallel just like puts that whole thing right at your fingertips.”  — Ethan Whitehead, Founder & CEO, SalesDraft

Taking Action

• Modeled fundraising scenarios between $2M and $3M to weigh risk, equity, and expected value.

• Shared real-time links with potential investors so they always saw the most up-to-date plan.

• Used Parallel daily with co-founders to ensure everyone was aligned on the financial strategy.
  
  
  

The Results

Key Takeaways for Founders

• Real-time wins investors. Sharing live models meant every investor always saw the latest numbers.

• Run the “what ifs” fast. Testing $2M, $2.5M, or $3M scenarios made the right raise amount clear.

• Alignment builds confidence. Reviewing Parallel daily kept the founding team locked on the same plan.
  
  

Ready to replace spreadsheet chaos with investor-ready clarity?

Get a Demo of Parallel